By
Robert Speyer
In order to grow your business through the web and optimize your homepage, you have to work with search engine robots. These bots look for relevant web pages and filter out those that are not. They are that simple. But how do you get these bots to find your site and place it in the top ten items searched? One of the most important factors for promoting your site is a good search engine optimization (SEO) copy. Effectively written SEO copy will enable users and bots to find your site with ease and interest.
Let us use a vitamin business as an example. First you need a worthy topic and engaging title to begin writing. Because we are in the vitamin business, an article about phytonutrients, cholesterol blockers or nutrition would be ideal. Next you want a catchy title that will relate to the information and that would have keywords that are relevant to your business. How Phytonutrients Can Save Your Life or The Truth about Cholesterol – the Silent Killer are examples of eye-capturing titles. Now we have to find the right keywords for optimization.
You might want to use a tool like WordTracker or Keyword Optimizer to find out which keywords are viable and which ones will relate best to your product or service. These tools will also help you track your keywords and see how many times the words were used in a search. Google and Google AdWords also have great tools that suggest relevant keywords. If you have high relevance on your SEO copy, you will automatically receive high rankings on Search Engine Results Page (SERPs). However, if your relevant keywords are too competitive, then you will need to do some research in order to succeed.
Finally, when you check out the competition, be sure not to model your SEO campaign after their efforts. Rather, use their campaigns as a base for newer ideas on how to push your site to the top. Some things to look for on competitor sites are layout and format, SEO, sales copy and linking.
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