By
Manny Cabanes
For many sleepless nights, finally your website is up and running. Probably, the next thing that would come up in your mind is how to let the world know that you exist in the cyber world. You can always use the conventional way by phoning your friends or sending them emails or perhaps distribute your calling card. However, all these things are proven too tedious and will never generate enough traffic that you need.
There are many ways to drive traffic towards your site. The most noted being the search engines, provide you with ‘organic traffic’. Organic traffic are visits generated by search engines results.
When people search for a topic on a search engine such as Google, almost instantly, it gives the matching pages organized by match and relevance. According to studies, potential customers only scan the first 2-3 search results. Therefore, it is extremely important that your website should be included in these pages in order to create traffic.
Additionally, a potential customer will probably use 6-7 search engines and so it does matter that your website will also top on their results respectively. While you give every effort to rank well on the results, keywords are actually the player in this campaign.
Survey says that when customers are trying to find information on the internet, be it looking for a product or services, they normally do the following ways:
• They go to search engine and type their queries
• They click links that interest them from other websites
• Or as a recommendation from their friends or just by reading an article
Because search engines are becoming popular as the main method to find anything on the web, obviously it becomes the primary goal to rank your site on the first three pages of the search result.
Keep in mind that every search engine employs an algorithm on their search ranking. One of them being the placement and frequency of your keywords on the web page. While search engine optimization (SEO) is a tedious job, keep in mind that there are people who make this as their living by promoting your website on search engines. Although it is all right to hire SEO consultants, your knowledge of search engines algorithm and their inner workings would always mean big savings.
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